MEET THE TEAM
MICHAEL CUFFE
Founder + Growth Specialist
Michael founded The Vivian Group in 2019. His experience at Sony Pictures Entertainment and Volkswagen Group of America as a growth specialist through innovation, vendor management and data analysis has shaped his understanding of what drives market share increase at large corporations.
Michael received a BA in Business Management with a Film Studies minor from Gettysburg College. He is a founding members of TEC Leimert, a yearly conference that brings technology and entertainment professionals from Fortune 500 companies to South Los Angeles; focusing on the exchange of ideas around tech and highlighting new pathways to monetize in an environment of constant change through technological innovation.
Michael runs the operations of Olive Toy Publishing, the music division of The Vivian Group, which publishes all the individual and collaborative works of the Washington D.C music producer Primetime Beats.
Michael enjoys spending time with his wife, daughters and attending live music events.